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    Too many instructions and unwanted functions

    Aug 12, 2018 4 minutes

    Steve Sammartino is an author and futurist who sees the world through marketing eyes. He has held many senior marketing positions and has also built and sold his own start-ups. His latest venture is Sneaky Surf, which is bringing technology into the surf industry. His new book The Lessons School Forgot: How to hack your way through a technology revolution is out now through Wiley. Connect with him and see his latest projects and blog at stevesammartino.com.

    you remember back to when every living room had a box TV and a VCR (videocassette recorder) sitting above or underneath it, that VCR most often had the time affixed to a permanently blinking 12.00am. While it’s easy to blame the owner for not knowing

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