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    Rocket man’s final launch

    Oct 14, 2018 4 minutes

    Campaign

    Elton John VR experience

    Agency

    Spinifex and Rocket Productions

    Elton John is reaching the end of that ‘Yellow Brick Road’ he immortalised in song. The 71-year-old musical icon is preparing to leave the stage for the final time. Our job was to create a global press moment that would send shockwaves around the world as he launched his Farewell Tour. But to motivate fans who have increasingly become sceptical of artists promoting farewell tours only to come back, the news was to be announced in the very manner that has defined John’s creative output over a dazzling career – innovative, daring and totally original. We needed to remind the world that 50 years after he burst onto the scene in a cyclone of creativity, he

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