BEYOND THE CANVAS

Myriam Conrié is reimagining the museum experience. As the head of marketing and communications for the Museum of Contemporary Art Australia (MCA) in Sydney, she is responsible for the museum’s cross-channel marketing and PR activities, corporate partnerships, revenue growth and overall reputation. A member of the Marketing Academy Alumni, her passion for creativity is combined with a high level of attention to service and detail – resulting in a new frontier for how visitors experience the iconic museum on Sydney’s stunning Circular Quay.

With 18 years’ experience in marketing and communications, Conrié’s career has crossed back and forth between her native France and Australia. What at first seems like unconnected career moves – between luxury hotels like Le Royal Monceau and Four Seasons Hotels and Resorts, to Cognacs Hennessy at LVMH in Paris, then to PR agencies in Sydney before transitioning to PR Manager at Opera Australia – instead reveals her following a consistent passion for creating meaningful experiences that bring people together. “I’ve always worked for places where creativity is really valued, encouraged and rewarded. I’ve worked for brands where the idea of service is really embedded and so are storytelling elements,” Conrié says. “Luxury hotels aren’t