Is personalisation killing brands?
May 15, 2019
4 minutes
It’s a tough ask, to attempt to convince a room full of marketers that personalisation in their comms comes at the detriment to their brands. That was the task for Adam Ferrier, founder of Thinkerbell and consumer psychologist. His opponent on the negative podium, Stewart Gurney, Australian chief strategy officer at phd, had an equally difficult task, challenging one the industry’s most well-respected thought leaders.
In the end? Well we won’t spoil it for you. Decide for yourself – this is a discussion on personalisation, after all. The jovial discussion took place at the final lunch of Sydney’s ad:tech event. Here’s what Ferrier and Gurney – each man leading with the disclaimer of having a
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