WHAT'S RIGHT FOR THE CUSTOMER?
“If we’re not delivering communications that are in easy-to-understand language for customers, then we’re just talking to ourselves.”
Wilson is far from the tech stereotype; his demeanour is incredibly bright and positive, and everything he says is well-paced. He says he always knew he wanted to work in marketing after graduation. “I didn’t really know what or how, but it grew my interest. My degree at university was business and economics, so quite different, but I just had an attraction or intrigue about it.” His career started in the utility sector, then he moved into finance where he spent seven years at Virgin Money in senior marketing roles in both Australia and the UK. Originally from the latter, Wilson was meant to stay in Australia for just a year, but it’s now been nearly 16. What has helped him find his stride within such big industries and organisations is his laser focus on two key areas: the importance of data and understanding the customer. He was lucky to learn both early on in his career. “As I’ve gone through my
