Marketing

the Following leader

Once a month some of Australia’s most influential businesspeople arise from their slumber, grab a pair of comfortable walking shoes, and make their way out the door. Counting among their number some of the most accomplished commercial brains the country has to offer, they switch off their phones, go off the digital grid and turn their attention to the carefully curated groups gathered in front of them with pen and notebook poised. And together they stroll. Part of a popular new initiative called Mentor Walks, the series brings together leading executives and emerging female leaders for the chance to connect, support and learn from one another while enjoying a time-limited open airwalk. The initiative – launched three years ago by STM Brands co-owner Adina Jacobs and head of Mahlab content marketing agency Bobbi Mahlab – aims to help more women advance their careers by getting advice for challenges they’re facing, whether it’s requesting a pay rise, influencing executive teams or achieving buy-in from overseas investors. In the time it has been running, more than 240 mentors –including Red Balloon founder Naomi Simpson, Carnival Australia executive chairman Ann Sherry and former ABC MD Michelle

You’re reading a preview, subscribe to read more.

More from Marketing

Marketing3 min read
Creative Print Advisers Warn Against Treating Print Merely As A Cost-line On A Spreadsheet
Carbon8 is one of Sydney’s finest digital printing houses. Its two founders came from different backgrounds but with their complementary skill sets, quickly became trusted advisers in creative printing solutions for brands, corporates and creatives.
Marketing5 min read
Don't Like It? Change It
Future without change Monash University VMLY&R Background: We all know what kind of world we want to see in years to come, but if we continue to merely adapt to pressing global challenges, rather than solve them, we won’t end up with the world
Marketing1 min readGender Studies
The Brands Leading With Twitter Way Videos
The bank’s 20-year association with the Sydney Gay and Lesbian Mardi Gras has provided countless opportunities for ANZ to showcase itself as a leader in culture, inclusion and pride. Its in-flight safety videos have been a worldwide favourite for qu

Related Books & Audiobooks