PR PRESSURE

There was a point way back through the swirling mists of time when somebody realised that sensible work vehicles could be promotional tools, as well as practical means for lugging cargo about. History doesn’t appear to have recorded the moment of this seismic realisation, but presumably at some juncture in the 1920s an enterprising business owner thought, ‘Hang on a minute, why don’t we paint the telephone number on the side of the van?’ and, in their own small way, changed history.

In time, the choice of vehicle itself became a worthy marker of the company in