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  • Classics Monthly

    PRESS PICTURES A-Z

    Jan 27, 2020 4 minutes

    ISETTA

    We've included this under I for Isetta, but we have to come clean and admit that we believe this is a 1955 press photo from the launch of BMW's version. The Bavarian company built the Isetta under licence from 1955 until 1962, churning out no fewer than 161,728 examples of the ultra-cute bubble car. The young lady is beautifully attired for a day on the water, though her companion does have a rather dubious taste in socks. Unfortunately we do have our doubts about the staging and exactly what the ad team are trying to suggest – while we can just about accept that the Isetta could be driven with a paddle poking out of the sunroof, where the heck did the canoe come

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