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  • Fashion Quarterly

    HIRE CALLING

    Feb 17, 2020 3 minutes
    INTERVIEW RUBY HAMILTON

    Designer Wardrobe founder Donielle Brooke started off selling her clothes in a private Facebook group. Now, over 180K people buy, sell and rent through her online marketplace and two stores. The Auckland-based entrepreneur shares her insights into the rental scene, and how it’s shaping consumer shopping habits.

    I founded it while going through thyroid cancer, as I needed to find a way to pay my bills while being

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