Wedding & Portrait The Year in Review

While some have taken a more generalist approach with their business, others have become more niche in their offerings. However, despite the challenges, there is optimism about the future. This is buoyed by clients’ ever-increasing engagement with photography and the ability of photographers to respond in a way that will future-proof their business.

The times they are a changin’

Whether Instagram is good, bad, or here to stay is no longer the relevant question, although it has formed a large part of the conversation over the last 12 months, and will continue to do so into the future. It is a source of inspiration, carrier of trends, platform for photographers, and online album for clients. Photographers continue to ask themselves how they can turn it to their advantage. Melbourne-based wedding and portrait specialist, Nick Ghionis is the director of XSiGHT Photography, based in Australia and in the USA. “It can be a tough brief for a photographer when social media is so influential that some clients are hoping their shoot will be the next Insta-craze and go viral,” Ghionis says.

But what you see on social media is not necessarily what was shot on the day. Eric Ronald is a Melbourne-based wedding photographer who won the AIPP 2018 Wedding Album of the Year for the second consecutive year. “Whether you like it or not, a wedding is partly a story about style and taste. It’s about the day that the couple want guests to experience. Instagram is only one part of the story that