Hues in control taking charge of colour management

Colour theorists often speak about how each individual perceives colour differently. While this may seem a bit far-fetched, a viral picture of a dress in 2015 did spark an online debate that divided scientists and netizen’s opinions on whether the dress was white or blue. In short: the human eye is not as accurate as we may think it is. To understand how important colour management is, all you have to do is walk into any tech store and look at all the screens and devices on display. Immediately, you’ll notice that each screen has its own unique way of interpreting and displaying colour. Now, none of these screens are professional monitors designed to present you a visual as close to the original image, but the reality is that there are so many different outputs for our imagery nowadays from screens to merchandise to print.

Internationally respected colour expert, Dr Les Walkling calls this “the Harvey Norman effect”, and for any professional who does not care much for colour management, this alone should be the wake-up call to start learning. “While there is not much we can do about how all these different devices interpret colour, the least we can do is manage