360 AUDIO AND THE SONY SOUND

What got Sony started on the 360 Reality Audio project?

› Nageno: Well, technical reasons… Now, Sony has the infrastructure in terms of technology to reproduce audio immersively. That’s one reason. Also, internet speeds are fast enough, and devices have enough capacity now, so we’re ready for 360 audio in the Sony way.

Does that mean you were just waiting for technology to mature?

› Nageno: As you know, we previously had headphones that were surround headphones. These were connected to DVD players and Wi-Fi like connections, and produced surround sound, but we had very little sales; very limited customers enjoying cinema sounds in surround. But as you know, immersive means going to all directions.

Up and down as well…

› Yes, yes. We decided to go to 3D. But