GREATNESS

NOBODY IS PREPARED to see a picture of their face blown up two stories tall, not even four-time WNBA champion Maya Moore. “I had heard they were going to do something big,” she says. But she didn’t know that for the Minnesota Lynx home opener against their hated rivals, the L.A. Sparks, Jordan Brand was going to glue a mural on the side of a building that stretched an entire city block in Minneapolis. “I was driving to the game with my mom,” she says, “turned the corner, and I was like, OK…there it is. And my mom was like, ‘Oh my goodness.’”

Weeks before, Moore posed for the shot: arms outstretched, right hand palming a basketball, left hand pointing toward 6 Street—an exact replica of Michael Jordan’s iconic “Wings” poster from 1985. Below the picture was a slightly edited proverb written by English Romantic poet William Blake. The adage is actually from Blake’s Proverbs of Hell, in which he twists old biblical proverbs into provocative, darkly energizing advice. Stuff like, “The road of excess leads to the palace of wisdom,” and “He whose face gives no light, shall never become a star.” And below the Maya mural, in italics, it reads:

No bird flies too high, if she