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CHANGE THE GAME

WHEN MICHAEL JORDAN WAS DRAFTED into the NBA in 1984, he joined a rapidly changing league in a rapidly changing world. Five years earlier, Magic Johnson and Larry Bird had carried their collegiate rivalry over into an NBA that had recently merged with the ABA. Along with star Julius “Dr. J” Erving, the NBA had gotten a big dose of high-flying athleticism as well as the ABA’s three-point shot. The 1981 NBA Finals would be the last shown on late-night tape delay. The ever-expanding fan base was ready for new stars, new champions—and a new shoe.

FOR A KID IN 1984, THERE WAS SO MUCH TO DISCOVER: ATARI 2600S AND COMMODORE 64S, ESPN AND MTV, RUN-DMC AND LL COOL J.

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