INTRODUCING THE ICON
The Air Jordan I, the sneaker that changed the world. Premium leather stitched to a cup sole that sat on top of a Nike Air bag.
The shoe was made for basketball. But it’s an art piece now, a symbol that represents so much. Youth. History. Style. Innovation. Community. Winning.
It’s been 33 years since the I dropped for $65. Thirty-three years since its spot at the top became unquestionable.
How did it happen? How did the I become the silhouette that ignited an entire way of life, that allowed so many people to fall in love with sneakers and with basketball?
in Beaverton, OR, at the Nike World Headquarters in 1984. Phil Knight was set to go all-in on one player from the ’84 draft. There were five future Hall of Famers
