MAXIM New Zealand

PORTION DISTORTION

“Almost 47% of Australian men don’t know what a standard serve is across the different food groups.”

WHY ARE WE A NATION OF OVER-EATERS?

There are several factors at play that encourage us to overeat and research shows over time our portion sizes, particularly for discretionary or treat foods has increased. Also, as a generalisation, we are a nation that values bigger sizes when it comes to food. Just think of all those two-for-one offers and upsizing meal deals. These appear to be just too tempting with 71% of men upsizing simply because it only costs a little extra. When we compare that to other cultures that put flavour and quality over volume, and you can begin to see why we are a nation of over-eaters.

In addition, our plates, cutlery and serving spoons have all gotten bigger over the years and many stores encourage buying in bulk making some smaller options more expensive than their

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