Netflix: on-demand streaming at its finest

THE LOCAL VIDEO store was once an iconic destination. Filled with an exciting mix of new releases and timeless classics, it’s an industry that thrived across Australia, especially during the 1990s. But it was the rise of the Internet that saw video stores gradually fall into almost complete non-existence. The concept of video streaming has been around for many years, growing in popularity thanks to amateur platforms such as YouTube. And yet the ability to watch premium content on-demand and on-the-go has really only come into its own over the last five years. Netflix has been described by many as the king of video streaming, launching its on-demand streaming service in the US in 2007, before (finally) expanding to Australian shores in 2015. With a catalogue housing over 2,000 TV shows and movies, the platform now has