Amazon Prime Video: A no frills streaming alternative

THE BATTLE FOR viewers continues in what is becoming an increasingly competitive industry. Subscriptions to video streaming platforms continue to grow at a rapid rate, with services working hard to regularly provide new content able to be watched instantly from any device. As one of the biggest tech companies in the world, it may not be surprising then to learn that Amazon has a video streaming platform of its own. Prime Video launched in the United States in 2011, but it wasn’t until December 2016 that the service expanded to over 200 countries including Australia. Now two years later Prime Video has reached 600,000 Australian subscribers and continues to rise. While that number may be less than the likes of Stan or Netflix, it’s Amazon’s collection of original shows that make