GDPR - Death Knell or a New Life for Customer Analytics?

Even before the enforcement of the General Data Protection Regulation (GDPR) across the European Union’s 28 member states, European firms apparently had a tough time becoming GDPR compliant. Today, they are faced with the implications of the constraints on the ability to collect, store, process, and use customer data. Where this leads customer analytics is a significant question to ask.

With the inception of the General Data Protection Regulation (GDPR) in 25 May 2018, the initial sense across European firms was that they are underprepared for the disruptive effect that such a law brings forth on all aspects of data management. Even among companies who were well aware and better prepared for the commencement of the GDPR