THE GUIDE TO THINKING LIKE A WORLD-CONQUERING GOAL-SMASHING SUCCESS MAGNET
he two things I’m interested in are politics and sport.
And if you look at them both, what unites them?
Winning. I probably don’t need to tell you I’m competitive about everything. This idea that it’s not about the winning has always struck me as ludicrous. It is about the winning. If you don’t win, you can’t do anything.
There’s a quote from athlete Haile Gebrselassie towards the end of my book, Winners And How They Succeed. He’s been a winner in sport, a successful businessman and he’s now going into politics, so if anyone knows about competing and achieving success it’s him. He said: “If you can’t win, what is the point?”
“You always get a buzz from winning. Winning is everything”
Record-breaking jockey and BBC Sports Personality of the Year, AP McCoy
Richard Branson told me, “There’s no single recipe for success, but you can definitely see certain things that pop up again and again.” Look at Tiger Woods and Usain Bolt – both very different, both incredible winners. You look at Bolt, and think, this guy is chilled, this guy is relaxed. Woods, on the other hand, is totally focused and doesn’t let anybody inside his space. You can spot the differences, but look at the similarities: both of them hate losing. These days I’m more sure than ever that there are certain principles that anyone who wants to win needs to know if they
