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  • NZBusiness+Management

    IN PURSUIT OF THE RISING SUN

    Sep 23, 2019 3 minutes
    BY GLENN BAKER

    Having grown up in both Asia and New Zealand, Tanmay Mittal’s initial introduction to Japanese culture was through ‘manga’ (comics and cartoons) and the popular video games of the 90s. Much later, research for his Master’s at the University of Auckland led him to discover a deep understanding of Japanese business practices, and the effect of oriental business practices on Kiwi companies entering Asian markets. Then, while consulting for a Kiwi company exporting to Japan and China, Tanmay developed a fascination for the Japanese cultural mindset, buying patterns and gift-giving culture.

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