ENTER THE DISRUPTOR
SECOND chances don’t often come around in the Australian motoring business. This is an unforgiving market that can see companies and models chewed up and spat out without a moment’s thought.
Hyundai knows this all too well. Its Genesis luxury sub-brand arrived in Australia in late 2014 comprising just a single large luxury sedan. The G80 (nee Hyundai Genesis) didn’t grab luxo buyers’ attention, struggling to sell outside the limo-driver market, and was eventually dropped. But now Genesis is back for a second crack as a premium brand, and its letter of intent is the G70.
This midsizer is the real hero for Genesis, with a six-model line-up on offer, and a choice of two engines. We’ve skipped the 2.0-litre turbo four and gone straight for the 3.3-litre twin-turbo V6 in 3.3Tcomparison test (April 2019) the 330i swatted aside three Euro rivals without raising a sweat. A Korean upstart with next to no luxury heritage should be no worries then, right?
