CHAPTER ONE
WHEN HYUNDAI DECLARED it would unleash a 3-Series fighter with its luxury sub-brand, Genesis, we bet a few of you thought ho-hum. The G70 is years late to the game, at least in Australia. Plenty of it is shared with a Kia Stinger. And Hyundai is not the first to launch an attack on the established German marques.
Plus, Genesis has failed to land any solid hits since the nameplate appeared in 2008. So why should the new G70 strike fear into BMW, Mercedes-Benz and Audi, if at all? Well, that’s what we’re here to find out.
The G70 is the first car to launch since Hyundai stood Genesis on its own in 2015. And its architects reveal the importance of this fact. They include Albert Biermann, Bozhena Lavlova, Peter Schreyer and Manfred Fitzgerald. Biermann, who was once in charge of BMW M,
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