AUTHENTICITY, KOREAN-STYLE
Rumor has it that the traditional four-door sedan is in the throes of a prolonged death spiral, squeezed into irrelevance by crossovers on one end and EVs on the other. But apparently Genesis hasn’t gotten the memo. Although its own SUV offerings are right around the corner, the 2019 G70 comes ready to stake a claim in the still-breathing compact sport luxury sedan market on its own terms.
It’s a risky yet necessary gamble on the part of Genesis, which launched about three years ago as a stand-alone luxury brand for parent company Hyundai. With the G70, Genesis is aiming straight for the middle of a crowded pool filled with German and Japanese competition.
The G70 looks to stand out by straddling the lines
