Willing and ABLE
A look around the impeccably merchandised ABLE flagship store in the Nations can be deceiving. From shelves filled with high-quality, luxe leather goods, to racks of flawlessly cut, soft-to-the-touch denim and upscale basics, to the displays of dainty jewelry—each piece looking like it’s been handmade by an artisan who has spent years learning their trade—this is a space filled with upscale goods. But what lies beneath is even richer in value. In fact, the mission behind the brand has nothing to do with trends or style. It is one of empowerment, independence, and second chances.
While living in Ethiopia with his wife, ABLE founder Barrett Ward saw how extreme poverty forced young women to resort to prostitution as a means of supporting themselves and their families.
