BULK UP

At just 25 years old, 12 years ago, in a market dominated by overseas imports and expensive local producers of protein supplements, Ben Crowley started the $25 million turnover business, Bioflex Nutrition and Bulk Nutrients.

He was committed to producing protein supplements locally in Australia, with predominantly Australian or New Zealand ingredients, and making them available to the average consumer, like himself, at a competitive price point. The whole idea was conceived