RODNEY WAYNE WINS MARKETING AWARD
In November, the 2022 Westpac New Zealand Franchise Business Awards recognised Rodney Wayne’s ‘Change The Story’ campaign by Lachlan McPherson and Friends as Marketing Campaign of The Year.
The ‘Change the Story’ campaign ran nationwide in magazines, outdoor, digital and social media. It was founded on the idea that nothing rivals the experience of walking out of the salon with a fresh style, and research that indicates good hair is important to maintain self-esteem. The campaign features a diverse range of Rodney Wayne clients and explores the emotions they went through as part of their hair transformation.
“We are delighted with
