An Incomplete Map of Uberland
MARIANA, A DOMINICAN mother of four in New York, says being an Uber driver is the best job she’s ever had. “I love it,” she enthuses to Alex Rosenblat, an ethnographer at the Data & Society Research Institute. “You can have your own schedule. You met many different people.”
On the other hand, the ride-sharing company has been careless with its customers’ personal data and made misleading income promises—claiming, for instance, that New York drivers were earning a median $90,000 a year—a practice that got the company slammed with a $20 million fine from the Federal Trade Commission.
The rhetoric in , Rosenblat’s interview-rich but analysis-thin book, is designed to make readers think concerns about privacy and corporate governance are more important than the increased work opportunities that Uber brings to the lives of people like Mariana. Rosenblat got direct insights
