SWIPE FOR SUCCESS
At the end of every working week, Bumble founder and CEO Whitney Wolfe Herd likes to slow things down for her team. Often this means staying at HQ, a playful midcentury-style pad, to treat the 60-person team based in Austin, Texas, to manicures in the designated Glam Room (which doubles as a nursing haven for new mums).
But today she takes them to the local cinema to see RBG, the documentary about iconic US Supreme Court justice Ruth Bader Ginsburg. The group of staffers, mostly women, fills seats around Wolfe Herd as Betty Boop for President, a slyly subversive blackand-white cartoon, plays before the documentary. The two films are an appropriate combo for this gang: Bumble is nothing if not woman-centric, and its notions of womanhood intertwine strands of the cute with the noble, the ambitious with the decorous, and the feminine with the feminist.
A plate of chicken tenders on her lap, Wolfe Herd visibly relaxes when the lights in the cinema go down.
