Why Apple’s 16in MacBook Pro is a repudiation of the ‘Ive Doctrine’
It’s not the first and it won’t be the last, but the new 16in MacBook Pro gives probably the clearest sign thus far that Apple has changed its priorities when it comes to the Mac. It’s a process that’s been visible in public for a couple of years now, and it’s not quite done – but here in the latter half of 2019, we’re getting our clearest look at a company that got out of sync with some of its most important customers and has realized it needs to change some of its assumptions about product design.
Tweaking Jobs’s Law
Apple is clearly guided, at least in part, by a design philosophy that considers size and weight to
