Apple’s next step with the Mac should be consumer-focused
Jan 17, 2020
3 minutes
At long last, some two and a half years after Apple declared itself serious about enticing professionals back to the Mac, the Mac Pro is finally here. It joins the iMac Pro and the new 16in MacBook Pro as a triptych of attractive options for professional Mac users. That’s great. But while Apple was focused on the professional market, its consumer-facing options have languished a bit. It’s not that the MacBook Air, the iMac, and Mac mini aren’t perfectly serviceable
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