ON DEMAND

The idea of having a butler is a touch antiquated — outside of Buckingham Palace, who really needs their newspaper ironed? — but if anyone tells you they haven’t dreamt of having someone on call whose sole purpose is to make their employer’s life as easy as possible and anticipate their needs before they have them, they are lying. Time is the ultimate luxury; convenience a coveted commodity. And in 2019, the lived reality of the 1 per cent is no longer just the dream of the many.

Handballing your physical tasks to someone else isn’t new: anyone with a relatively small amount of money and a smartphone can outsource just about anything: a cleaner takes care of my household chores; groceries are delivered, perfectly proportioned according