The Free State carrot farm where quality meets quantity
Johannes Griesel has been producing carrots on the farm Wilson’s Fort in the Bainsvlei area of Bloemfontein for the past 25 years. He started growing the vegetable under his brand name, Eat JJ’s, as an alternative to the potatoes his father had been planting.
‘WHAT WE HARVEST TODAY WE PACK TODAY, AND IT WILL BE ON THE SHELF TOMORROW’
“The soil was depleted, so I had to look for an alternative that was more resistant to disease. I started with a half a hectare of carrots under irrigation in 1994,” he recalls. Nowadays, the carrots, along with beetroot, are the backbone of the business. The two vegetables account for about 70% of turnover and
