home coming Queen
Homecoming Revolution’s Angel Jones tells us about the midlife crisis that turned her NPO into a moneymaking business, the highs and lows of Ramaphoria and Nenegate, and why she’s not here for the moaners and the pessimists.
in the late ’90s, a young South African made her way to the South African Embassy in Trafalgar Square, London, the site of many anti-apartheid demonstrations. Angel Jones joined a cheering crowd to hear Nelson Mandela speak, and one particular message stuck in her mind. ‘I love each and every one of you,’ he said. ‘I would like to put each and every one of you into my pocket and return with you to South Africa.’
Still filled with Madiba euphoria, Angel went back to work (at ad agency Abel) and wrote these words on a post-it: ‘Homecoming Revolution’.
After graduating from UCT, Angel had headed for London to get international work and life experience. ‘I always knew it was temporary, that I would come back to South Africa. It was always home to me. I came back every Christmas.’
She knew that
