THE BRAND OF YOU
THESE DAYS, apparently, we all need a personal brand – even those of us who get squirmy at the idea. In fact, as Kaitlyn Ham, who created her style blog Modern Legacy way back in 2011, has discovered, the squirm can even become your signature.
“I’ve never been that comfortable photographing my face,” says Ham. “It’s not like I had some grave insecurity about how I look, but I used
