STEP IN THE RIGHT DIRECTION

“LIKE the DAYS WHEN MILK was DELIVERED in a GLASS BOTTLE – when it’s FINISHED IT’LL be PICKED UP”

IN 1947, DR. JULES MONTENIER, an American cosmetic chemist, created Stopette, a liquid deodorant in a squeeze bottle made of polyethylene, the same plastic used today to make grocery bags and children’s toys. Stopette was a wild success, its popularity bolstered by the airtime it received as the sponsor for What’s My Line?, the American game show that featured celebrity guests like Lucille Ball and Fred Astaire.

Before long, Montenier’s delivery system became the preferred packaging for other beauty products, from shampoo and conditioner to shaving cream and sunscreen, replacing glass and ceramic containers as the vessel of choice