SUMMER STARS
Last August, 3.25 million people tuned in to ABC to watch Hawaii shut out South Korea in the Little League World Series championship game.
It was the one of the most watched baseball games of 2018. That viewership total, and its Nielsen rating of 2.1, was higher than any regular-season major league game last year with the exception of the All-Star Game.
Wait, what? A game between 11- and 12-yearold boys outdrew the superstars they idolize. Stunning, right?
Not necessarily, if you ask Karl Ravech, host of ESPN’s Baseball Tonight and lead play-byplay broadcaster for the Little League World Series. He has spent more than 15 years covering the event for ESPN, including the past 11 in the booth, and those ratings make sense to him.
“A Major League Baseball game during
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