BLADES OF GLORY
as a cofounder of Warby Parker and, more recently, cofounder and co-CEo of Harry’s, Jeff Raider has starred in his own TV commercials, delivered keynote speeches at tech conferences, and persuaded investors to hand his companies hundreds of millions of dollars. Depending on the audience, he can wax lyrical, inspirational, hypothetical. But only recently did the 38-year-old face his R&D team, press a sticky strip of paper to his arm, and wax literal. “Harry’s products aren’t tested on animals,” he says, “only founders.”
This month, Harry’s is introducing a line of hairremoving wax strips, along with razors, gels, and lotions—all for women. Sold under the new Flamingo brand, the line features minimalist, sophisticated design and packaging (first rule: no pink)
