Inc.

The Customer Is Sometimes Wrong

s the and CEO of the Las Vegas–based software-development firm Gunner Technology, Cody Swann updates apps for his clients all the time. Occasionally, his employees have to take the apps offline to do this—after informing the clients, of course. But these alerts can get forgotten—and one time, after ignoring such a warning, a client got angry about being unable to access the software and threatened to fire Swann’s firm.

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