Getting the Word Out
Sep 18, 2019
3 minutes
By Coeli Carr
ILLUSTRATION BY HANNA BARCZYK
recession decimated the corporate-gift-market accounts of the Goulet Pen Company, founder Brian Goulet sought out new ideas—and customers—at a fountain pen show near his Richmond, Virginia, home. “It was a revelation, seeing all these fanatical people in fishing vests with pockets stuffed with fountain pens,” says Goulet, who quickly realized that pen fans represented a community that he’d missed. He wrote a new business plan, going from pen maker to online fountain-pen retailer. He began to participate in online message boards and forums, and also
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