Everand Logo

Welcome to Everand!

  • Inc.

    BY ANY OTHER NAME

    Oct 23, 2019 4 minutes
    By Jeanine Skowronski
    ILLUSTRATION BY HARRY CAMPBELL

    About a year after its 2016 launch, Pencil realized its name was Co-founder Sydney Liu would talk about the online storytelling platform to enthusiastic listeners at events—but would-be users, thwarted by a second-rate domain name (usepencil.com) and a barrage of unrelated search results, couldn’t find its website.

    So, in 2017, the company, based in Menlo Park, California, decided to redo its logo, site design, and color scheme before ultimately relaunching as Commaful. The overhaul worked almost immediately. “Within a week, we were number one on Google for our name,” Liu says, and organic sign-ups began to increase.

    Rebrands are fairly

    You’re reading a preview, subscribe to read more.

    More from Inc.

    Inc.2 min read
    Family Office
    The most stressful part of Pistola founder Grace Na's day isn't what you'd expect for the founder of a denim company with 40 employees and a factory right in Los Angeles. It's placing a lunch order for her head of tech and pattern and her head financ
    Inc.26 min read
    How They Stay On Top
    Karen Robinovitz & Sara Schiller Stirring Up Hope in Unexpected Places Co-founders of the Sloomoo Institute TWO things helped Karen Robinovitz, 52 (near right), and Sara Schiller, 53, overcome the most devastating periods in their lives: friends and
    Inc.3 min read
    Think Liberally and Deliberately
    IN 2019, MY COMPANY had about 40 full-time employees; it was growing just fine, but I was in search of inspiration. I read one of Bill Gates's year-end recaps in which he reflected on his achievements over the previous year. He wrote about his pencha

    Related Books & Audiobooks