MARKET-PROOF YOUR BROKERAGE YACHT

‘WITH THE EXCEPTION OF ONE OR TWO YEARS, EVER SINCE ABOUT 2009, THE BROKERAGE MARKET HAS GROWN, ON AVERAGE, 14 TO 17 PERCENT A YEAR.’
—MARK DUNCAN

Mark Duncan had some time on his hands. He’d spent a decade leading the marketing department at Yachting Partners International, and it would be months before he assumed the role of business development director at Fraser, this past October.

He used the free time to write a nearly 450-page book that reveals much of what ultra-high-net-worth clients have long paid those companies and others to tell them in private meetings, about the best ways to market and sell yachts everywhere from Monaco to Fort Lauderdale.