Good Medicine

For decades, television and its stars have embraced an essential role as passionate advocates for lung cancer awareness. (The disease kills more people annually than colon, breast and prostate cancers combined.) November may be Lung Cancer Awareness month, but TV has never followed a calendar in shedding light on the illness.

LUNG CANCER AWARENESS MONTH

TV SENDS THE MESSAGE

TV TYPICALLY APPROACHES serious health issues first through PSAs and reporting, then covered the controversial connection between smoking and cancer on his series . What made the show extra remarkable: Murrow, never seen on TV without a cigarette in hand, didn’t light up during the episode. Covering the subject “was a forward step in TV’s growing journalistic maturity,” wrote .