SE Uprising

We’d been at PRS HQ for a matter of minutes when we were ushered into an office expecting to be shown the latest high-ticket guitars for 2020. Instead, we spent the following hour and a bit discussing the new SE offerings, primarily the Hollowbody guitars made not in Korea or Indonesia but in China – a first for a PRS electric. How? Why?

“It’s pretty simple,” Jack Higginbotham, PRS’s chief operating officer, tells us. “We are very happy with our SE acoustic guitars made in Dalian, China, through Cor-Tek. We have an incredible relationship with the man that runs that factory. Instead of him saying, ‘No, we do things our way,’ he has embraced our mission and our philosophy on what makes a good acoustic guitar. I feel very connected to him and very much a part of what he’s doing. His ability to make a guitar to our design is well proven.

“The way I look at the new Hollowbody,” he