Behind The Sky
The Silver Sky is a phenomenon. From its launch four years ago – the guitar that ‘broke’ the internet – John Mayer’s model has been in constant demand, something that surprised PRS’s chief operating officer, Jack Higginbotham.
“From my perspective, if you go back to the beginning of the concept and before we had prototypes and things, I was looking at what the pricing was going to be and the actual demand has been, like, 20-fold more than what I was originally thinking,” he tells us. “Even as the guitar started developing, and with John Mayer’s and Paul Reed Smith’s excitement, and then we showed it to some of our trusted partners, I’d say the interest in the guitar is still double what I thought it would be. It’s got legs I didn’t necessarily think it would have. It keeps on going and the orders still keep on coming.”
HAS THE SILVER SKY ECLIPSED THE CLASSIC CUSTOM 24 IN TERMS OF DEMAND AND SALES?
“No, I don’t think so. I would have to double-check the figures, but I believe the 594 is still outpacing the Silver Sky, and the Custom is outpacing the 594. But I think those are the three.”
