THE YOUTUBE REVOLUTION

LILLY SINGH

Lilly Singh spent nine years building a YouTube empire as the vlogger ||Superwoman||—and, with over 3 billion views and 14 million subscribers, she has proven time and time again that she has no trouble connecting with a younger audience.

But when news broke, she was widely seen as proof that social media creators can have immense crossover appeal. “It’s absurd that there are only a certain amount of stories that are considered relatable or acceptable. That defeats the purpose,” Singh says of the obstacles pervasive in the traditional entertainment industry. She doesn’t believe that the division between digital and traditional media exists anymore. In the past, this perceived divide between the two has been used, more or less, to exclude marginalized voices and claim that their stories don’t really count in the same way as those featured on, say, a network late-night talk show.