WAFFLE BLISS

ORIGINALLY NAMED THE BRUSSELS WAFFLE, the Belgian waffle made its first appearance in America in 1962 at the World’s Fair in Seattle. Not long after, its popularity skyrocketed in the U.S. In Belgium, this traditional street food was meant to be eaten with your hands, and the waffle itself was the treat, no toppings needed. In America, we took one look at those deep pockets and knew they would be perfect for holding gallons of syrup or endless amounts of toppings.

And in keeping with tradition, our waffles are made with yeast, which aids in