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    FACEBOOK’S INFLUENCERS NOD SHOWS MURKY SIDE OF CAMPAIGN ADS

    Feb 21, 2020 3 minutes

    Facebook’s green light for political campaigns to pay prominent social media users to spread their messages is highlighting the difficulties around setting rules for the fast-changing world of online political campaigning.

    The company’s rule change comes days after Democratic presidential candidate Mike Bloomberg exposed a loophole in Facebook’s political advertising guidelines by promoting his campaign through popular Instagram personalities followed by millions of younger people.

    The Bloomberg posts weren’t much more than using self-deprecating humor to sell the candidate’s old guy appeal, using a tactic that until now was largely used

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