BLOOMBERG’S ONLINE CAMPAIGN TESTS FACEBOOK, TWITTER RULES
Mike Bloomberg’s stockpile of cash, swarm of employees and paid social media influencers are testing the abilities of online platforms -- and his Democratic challengers -- to keep up with an expensive internet campaign.
Despite the billionaire and former New York City mayor’s late entry into the presidential race, he has far outspent his rivals on nearly every platform in a matter of weeks.
His unconventional online strategy is heavy on memes and the paid support of prominent social media users, blurring the lines between political advertising, satire and
