Andrew Yang’s Campaign Is Not a Joke

BURLINGTON, Iowa—Not long ago, Andrew Yang would have considered his presidential campaign a success just for having injected a discussion of job automation into the race. He was a novelty candidate, a single-issue candidate, known as much for joking around on the debate stage and for viral videos (like the one that shows him squirting whipped cream into the mouths of two kneeling volunteers) as for his signature policy position, the “freedom dividend,” a universal basic income of $1,000 a month.

But now that Yang has outlasted a number of more conventional and better-known rivals—and achieved surprisingly robust poll numbers and fundraising totals—his campaign has started to dream about what could happen if their candidate could transcend his novelty status. So when Yang’s top staff gathered at the end of December, his campaign chief, Nick Ryan, made clear that the strategy for the final weeks before voting starts would be to “present our guy as President Yang, Commander in Chief Yang.” How do you do that when Yang is the $1,000-a-month guy—not the bilateral-summit guy or the Situation Room guy? He’s the candidate who loves to crowd-surf, whose fans meme him into Obi-Wan Kenobi robes (“He is our only hope”), who wears his thick blue-and-red campaign scarf everywhere he goes. Can he convince voters he’s commander-in-chief material while continuing to indulge in the oddball routine to which he ascribes much of his success